Objective
Plan and design a modern healthcare app that offers transparency and protection for the whole family. Users should have the ability to view transparent pricing for all medical expenses, integrate their plan with Apple Health/Fitbit/Apple Watch to save with activity monitoring, view their comprehensive health summary in one place, and set up medical notifications for the whole family. Develop a consumer-friendly UI solution that takes a stand against the complex, ambiguous nature of the healthcare world.

Client
Vitalisure
The Problem
Vitalisure is a modern, common-sense healthcare app that offers transparency and protection for the whole family. We believe in a world where people can enjoy the peace of mind of knowing their whole family is taken care of, with understandable, clear, and self-care-driven pricing. Stay on top of all your medical needs, and come join us in our mission to improve healthcare.
User Goals:
- Feel more confident in healthcare plan
- Take advantage of active lifestyle to save money
- Stay on top of everything health-related
- Monitor the health and take care of loved ones

Client/Designer Goals:
- Highlight transparency and trust
- Give users a feeling of control
- Modern and clean UI
- Clear emphasis on attention to security
The Solution
Main Functions:
- Users can view transparent pricing for all procedures/drugs/tests and see what is covered before heading to the doctor.
- Users can integrate their plan with Apple Health/Fitbit/Apple Watch to save with activity monitoring.
- Users can view their health history in one place, including test results, vaccinations, medications, billing, and family history.
- Users can track and be notified of medical needs for the whole family.

Potential Roles:
- People who want transparency from their insurance provider (political)
- People who want to save money through self-care/staying active (financial)
- People who want to track all healthcare needs in one place (functional)
- People who want to be reminded of medical needs for the whole family (social)

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