Motion Graphics Baseball Lower Thirds
Three Tier Variations
Three Tier Variations
Watch how blending modes, turbulent noise, and dissolving geometric shapes were used to create an eye-catching presentation of player stats for sports broadcasts.
Objective
Create three variations of an animated lower-third graphic that is accessible to editors and proudly represents the St. Louis Cardinals brand with both vision and consistency.
The St. Louis Cardinals need a new eye-catching lower-third display, a graphic overlay placed in the title-safe lower area of the screen, to identify players during interviews on the news. The project should show frequent and appropriate use of blending modes. There will be three variations of this graphic: one-tier, two-tier, and three-tier lower thirds that all maintain design continuity and accurately represent the brand.
Client
St. Louis Cardinals
